Recent Entries

  • Operating Jotex: Calm Structure Rules for Insurance Pages

    Jotex in Production: Rebuilding an Insurance Site’s Quote Flow I rebuilt this insurance website because it was creating the wrong kind of leads and the wrong kind of workload. The old site looked acceptable and it technically “converted” in the sense that people submitted forms. B...
  • Operating Almanar: Notes on Events, Trust, and Site Hygiene

    Almanar in Production: Rebuilding an Islamic Center Site Calmly I rebuilt this Islamic center website for a simple reason: the site had become a “message board,” not a system. It technically contained everything—announcements, prayer-related updates, events, donation links, contac...
  • A Calm Single-Property Website Rebuild with Antant

    Antant Site Notes: Building a Single-Property Funnel That Feels Real I rebuilt a single-listing real estate site around Antant – Single Property Real Estate WordPress Theme because the previous version wasn’t failing on design—it was failing on decision flow. With one property, th...
  • Adova WordPress Theme Review: Creative Portfolio, Refined

    A Creative Portfolio That Finally Sells the Work: My Full Review of Adova I rebuilt my portfolio three times in two years. Each version looked “designed,” but none of them worked: case studies were dense, the homepage tried to be clever, and the contact page felt like homework. When a s...
  • Aai Theme Review: AI Writer & Copywriting Landing Pages That Co

    Aai, A Weekend, and a Landing Page That Finally Sells: My Complete Review I’ll open with a confession: for months, my AI-writing service looked like a science project—impressive under the hood, underwhelming on the surface. Demo GIFs, jargon-filled paragraphs, and a CTA that asked visit...
  • Lilon WordPress Theme Review: Personal Portfolio, Perfected

    The Weekend I Rebuilt My Career: A Full Review of Lilon I didn’t mean to rebuild my entire online identity in one weekend. I just wanted my portfolio to stop feeling like a dusty résumé and start working like a confident greeting. That’s when I picked Lilon. For clarity, I...